2. Standards of care and service will continue to rise
The increasing competitive pressure imposed by online sharing of pet owners’ experiences will act as a magnified “word of mouth”, with news about good – and bad – service spreading more rapidly than in the past. This will lead to higher service standards, reinforced by formal accreditation under the increasingly widely recognised RCVS Practice Standards Scheme.
3. Vet businesses will grow in size
There has been significant transformation of the UK veterinary practice ownership by corporatisation over the past decade and this trend is likely to continue. Currently, around 30% of vet practices are owned by corporates, and this is expected to rise to 50% by the end of 2018, perhaps peaking at 70% within five years. So most pet owners will soon be taking their pets to vet clinics owned by a corporate entityrather than by the traditional independent vet running his own small business. This change will bring benefits (e.g. economies of scale, efficient protocols, standardisation of care) but may have drawbacks too ( e.g. arguably a higher focus on profit, less clinical freedom for vets, more remote management of day to day clinic happenings).