Honest Paws to promote packaging innovation at SuperZoo
Honest Paws will unveil its latest product innovation — new, convenient packaging for its CBD-infused peanut butter for dogs — at SuperZoo 2019. The company launched the product during Global Pet Expo in March 2019 and is now introducing a single-serve portion.
The idea behind the single-serve packaging of its Happy Tails CBD Blend Pouches is to provide convenience for pet owners when they are traveling or on-the-go with their dog. Honest Paws also said the innovation is meant to attract dog owners who are interested in trying CBD products for their pets but not willing to make a huge investment.
Honest Paws Happy Tails CBD Blend pouches“It is an attractive option for those customers that have heard about CBD but just haven’t tried it yet. This is a chance to try it for very little commitment,” says Min S. Lee, president of brand development for Honest Paws.